WWF -World Wildlife Fund is an international non-profit organization dedicated to preservation and conservation of nature and its different species. One of their office was located in chennai. We contacted the officials of chennai and got approval to set up a local office in thudialur. This was done with an idea of promoting this organization by the brochures released by WWF, Phamplets and sales materials, backpacks and so on. This office was opened in 2001 - Coimbatore which was then closed later because WWF opened their own office in Coimbatore.